Evergreen Exits logo
  • Advisors
  • Pricing
  • Services
  • Valuation
  • Resources
  • Get Started

Valuing Your Business

What is your business worth? Most M&A advisors would agree that transferable value can only be determined by taking your business to market.  Many business owners tend to base their companies’ worth on “sweat equity.” However, that does not have much to do with market value.
The true value of your business involves an approach we’ve refined at Evergreen Exits, involving scientific methods, experience, and thoughtful consideration of all factors.

Take The Readiness Quiz

What is Your Business Worth?
Determine True Value Today.

To learn the true value of your business, you need a more scientific approach, starting with a comprehensive valuation. Many factors come into play, such as company size, industry, customer base, growth potential, competitive positioning, recurring revenue, product mix, technology capabilities, management team, interest rate, and economic environment. 

A company’s value will also vary based on different buyers. Some buyers are synergistic and willing to pay a premium. Some are investors and take advantage of naïve sellers who failed to put together a proper exit plan. Such sellers tend to fall short of their desired outcomes.

At Evergreen Exits, we use a scientific approach considering all these factors and involving common valuation methods:

Image

1. Comparable Companies

Value is determined by the ratio of sales price/earnings of recently sold companies (similar in nature to your own) multiplied either by your earnings or by your revenues.

2. Discounted Cash Flow

Value is determined by the company’s projected cash flows discounted back to the present at a rate that incorporates risk.

Can You Afford to Exit Your Business?

What you NET from the transaction is what matters! Here are the five 5 questions that every owner needs to give thoughtful consideration before their business exit. Owners who answer these five 5 questions will empower themselves by providing the infrastructure of a cohesive exit plan.
What do I need to get out of my business to meet my personal and financial goals?
Most owners of privately held businesses take salary, expenses, and bonuses out of their businesses to fund their lifestyles. In fact, one of the great benefits of owning and running your business is the freedom to control your financial compensation each year. However, if you are thinking about an exit, you must consider that your future owner will also want to enjoy the benefits of ownership. As a result, your ability to draw salary, deduct expenses, and take bonuses will be diminished or eliminated, leaving a value gap. The value gap represents the present-day value of your future needs and goals that must be financed by your business sale proceeds. This critical calculation is the 1 st consideration to be made by all owners who want to explore an exit.
What is my business worth today?
After determining what you need to net from the business, the logical next step is to determine what your business is worth today. This is easier said than done because, as the saying goes, value (like beauty) is in the eye of the beholder (or, in this case, the future owner). As a result, your company will have a range of values depending upon who you choose to transfer the business to. Knowing this range of values becomes the 2 nd consideration to be made when planning an exit.
When can I expect to be compensated for its value?
When your business transfers to a new owner, it is common for the payments to be made over a contractually defined number of years. Now, some owners will only settle for ‘cash at the closing’ with their transaction. That is a reasonable position to take, however, it will eliminate parties to sell the business to such as family, managers, or even to an Employee Stock Ownership Plan – all of which may need to make payments over some period of time. Understanding the timing of the cash flows you will receive is the 3 rd consideration to be made when establishing an exit plan.
What will be the tax implications – or, put another way - what will be my net amount?
You now need to understand the implications of taxation and transaction costs on your transaction proceeds to determine how much you will net. There is a saying in exit planning: it’s not what you get – but what you keep – that matters. Calculating what will be the net amount of your transaction is the 4 th consideration to make when building an exit plan and will bring you one step closer to knowing whether you can truly afford to exit your business.
Will the ‘net amount’ satisfy my retirement income and legacy goals?
Finally, a future cash flow analysis is the 5 th step in determining if you can afford to exit your business. An estimated return on investment is applied to your net transaction proceeds and is coupled with all other sources of future income – consisting of real estate income, continued salary, retirement account distributions, pension incomes, social security payments, and any other income producing assets – to measure whether you have enough to make up your value gap and meet your future financial goals.

Discover the True Value of Your Business to Exit On Your Terms

Understanding and maximizing the value of your business is part of the 6-Step Exit Planning process that allows you to execute your ideal exit on your terms. Contact us to discuss your goals and our process. 

LEARN MORE
Image
Evergreen Exits logo

Serving entrepreneurs across the United States

Phone: 570.601.6960

  • Disclosure Information
  • Privacy Notice
  • Accessibility
  • Form CRS
  • Careers

©2025 Evergreen Exits. All rights reserved.

  • Advisors
  • Pricing
  • Services
  • Valuation
  • Resources
  • Get Started